Yara Agency

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Yara Agency

About

Olena Yara is a marketing expert and founder of Yara Agency, working at the intersection of digital art, technology, and global cultural ecosystems. Her practice spans strategic marketing, communications, curation, and partnerships for art companies, platforms, and innovators.

She has led and supported initiatives with Digital Original, KXSB, Vivid Gallery, Art Fungible, Factory 4, and Thinking About Thinking, contributing to digital exhibitions, open calls, hackathons, and AI summits across London, Paris, Berlin, and Lisbon.

Previously, Olena served as Head of Digital Marketing at Fuelarts and Content Manager at LiveArt, where she developed strategies and partnerships with Christie’s Education, Forbes Web3, and NFC Summit, and contributed to major digital art drops and exhibitions, including Art Basel Miami.

She is a regular speaker at international conferences, a contributor to NFT Magazine, co-founder of Factory 4.0, and founder of an initiative supporting Ukrainian artists during wartime. Olena is currently completing a Master’s in Marketing at KEDGE Business School (Paris) and is a recipient of the French Government Academic Mobility Scholarship (2025).

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What

We Offer

Our tailored services are designed to elevate your brand, increase visibility, and boost your sales.

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Speaking Opportunities

Get featured at major events and panels.

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PR & Media Exposure

Gain visibility across top media outlets.

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Exhibition Management

Organize impactful IRL and virtual events.

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Marketing Strategy Development

Build a strategy tailored to your needs.

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Key Opinion Leader (KOL) Outreach

Get featured at major events and panels.

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Webinar & Online Event Organization

Reach global audiences with engaging digital events.

Maketing
Consultaion

Now only

€1,000

€1,500

What You’ll Get

Who It’s For

How It Works

Two 1:1 video calls with Olena
‍
• Introductory session to understand your goals, KPIs, and current situation
‍
• Strategy & feedback session to walk through recommendations and next steps

‍A detailed, tailor-made action plan
‍
• Custom presentation aligned with your KPIs, team structure, and resources

‍Full audit of your current setup
‍
• Marketing, social media, communications, and positioning

‍One week of implementation support
‍
• Oversight, feedback, and guidance as your team executes the plan

‍Follow-up questions and ongoing support

• Digital art companies and platforms

• Digital artists

• Art collectors and cultural workers building projects

Primary consultation FREE
‍
• Introductory video call to discuss your goals, KPIs, challenges, and context

‍Strategy development
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• Olena prepares a tailored action plan based on your needs

‍Secondary consultation
‍
• Strategy presentation and walkthrough during a second video call

‍Implementation support
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• One week of oversight as your team executes the plan, followed by continuous support

Apply

for a Marketing Consultation

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Feedback

From Clients

Lindsay Kokoska,
multidisciplinary artist

Olena is a thoughtful and creative art manager who approaches her work with clarity, efficiency, and professionalism. She is a pleasure to collaborate with.

Paul Dowling, CEO of Mindstream AI

We have been working with Olena for over a year and found that she is extremely proactive and creative. We organised 2 art related events together and both were a massive success. We will continue to work with Olena's agency on a whole range of marketing and social media projects during 2025 and expect to exceed our targets

Erick González Aguilar,
Founder at Avant.Dev

Working with Olena transformed our visibility. She delivered international media coverage and a stronger social media presence, understanding our mission at the intersection of contemporary art and digital markets. An invaluable partner.

Anna Filippova, CEO at Digital Original

Olena has been a great help in strengthening
Digital Original’s PR presence. She supported
us with clear communication, steady outreach, and thoughtful ideas that helped more people learn about what we do. Her approach is calm, organised, and reliable, and it made a noticeable difference to our brand awareness.

Sasha Stiles,
world-renowned language artist

Olena is a thoughtful and keen observer of art and technology, dedicated to sharing her passion for the space with others

Gerard Fernandez,
Founder of Vivid Gallery

Vivid Gallery enjoyed working with Olena during NFC Lisbon 2025.Together, we organized a digital art exhibition, and she also delivered visual and video content for our booth.

Rodni Baja, Chief Editor at NFT Magazine

It’s always a pleasure to work with Olena. We’ve collaborated on multiple editorial pieces and events now. Each time, Olena brings not just her professional expertise. but also a contagious motivation and an unyielding determination to put out only the best work. Her strive for excellence is evident in every project she touches.

Wei Xue, Co-Founder of Art Fungible

Olena has supported us on exhibitions, artist interviews, and our Cendre Bracelet campaign, always delivering creative, high-quality work. She’s a fast and reliable marketing professional. I’m very happy to recommend her."

Les Mara, Director at KXSB

KXSB has enjoyed working continuously with Olena on the Hackathon Accelerator launched across London, Paris, and Berlin, as well as on multiple events we organized in London. She brought valuable insight and strong outreach skills to support
our mission.

Ruairidh Battleday,
Founder and President at
Thinking About Thinking

Olena helped us market and run a high profile AI event with over 1200 attendees. I was blown away by how proficient and creative she was, and highly recommend her.